Originally Posted by
EccentricSage
Well, I was really just making a joke about how Marvel only values Avengers and X-Men. But I'll give the idea a go anyhow.
Marvel hates Alpha Flight and is Avengers obsessed, and Avengers sells. It's all about branding, and a smart writer could inject quite a bit of meta humor into the book regarding that. The idea is that they'd still be Alpha Flight, but with a new name, to their chagrin, and they'd still refer to themselves as Alpha. Depending on the current state of the Avengers and their relations with the government and PR, that is. I never kept up with Avengers so I'm not sure about their current standing and whether or not it could be played up as a political issue, strengthening alliances, etc.