"That type of marketing is built on short-term sales goals that do little to grow and sustain readership, and it’s a trick that’s been done to death in other industries, to diminishing returns... Celebrating the 50th anniversary of Beatlemania is only going to line their pockets for so long...We can do better than that... the number one priority of every single person in this room should be the sustainability of this medium and the vitality of the marketplace. Constantly re-launching, re-numbering, and re-booting series after series, staging contrived events designed to appeal to a demographic destined only to a slow march toward attrition, and pretending that endless waves of nostalgia for old movies, old toys, old cartoons, and old video games somehow equals ideas or innovation will not make us stronger. Nostalgia has its place, and I’ll admit, there can be a certain sepia-toned appeal to fondly looking back on our younger, more innocent days, but if we want this industry to outlive us, we have to start looking at things like grown ups.Superheroes are great...This is the comic book industry, not the superhero industry, and if we want to stick around for the long haul, we need to recognize that and capitalize on that. We still cling to the shortsighted and mistaken notion that presenting ourselves to the world as Marvel and DC, as superhero movies, is the key to reaching a wider audience, and it’s just not. The world has stayed away. We need to fix that. If publishing lesser versions of people’s favorite cartoons, toys, and TV shows is the best we can do, then we are doomed to failure. Simply reframing work from other media as comic books is the absolute worst representation of comics. We can invite readers to innovate with us, but repurposing someone else’s ideas as comic books isn’t innovation – at best, it’s imitation, and we are all so much better than that."